April Dela Cruz
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Essential Piece of the Puzzle

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Social Media Specialist April Rose Dela Cruz is extremely passionate about her field of work and is continually looking for opportunities to learn and grow.

“The experience I’m gathering from ASI is definitely in line with what I want to grow in: digital marketing,” said April. “Because of ASI’s openness to new ideas and the support I’ve received here, I’m proud to say I have never experienced a collision between what I’m trying to do and ASI’s mission or values.”

After working in social media at Big 5 Sporting Goods, April joined the full-time team with ASI and has been on board for two years as the social media guru. Additionally, this semester April took on additional duties to assist Beach Pride Events as the acting activities coordinator while the unit is down a member.

As the social media specialist, April stays up to date with social media trends, new rising platforms and any opportunities to promote ASI. She also regularly connects with students via social media, serving a critical function of reaching out to the 37,000 students ASI seeks to represent.

“I look forward to exploring newer digital marketing tactics and leading the higher education system with our efforts,” she said. “We attended the Association of College Unions International (ACUI) conference a few weeks ago and we found ourselves ahead of the game and sharing information with others. We’re definitely in a good position to lead and be in line with digital trends.”

Having received her bachelor’s degree in marketing at CSU Dominguez Hills, April is currently pursuing her M.B.A. at CSULB. Her colleagues’ openness and trust have created a fulfilling job experience for her.

“They’ve been here longer than I have, but the people I work with trust me and my expertise to get the job done—and in a way that’s more exacting and impactful overall,” she said. “I thank my colleagues for reaching out, sharing help and expertise, and for ultimately trusting me and my role as a social media specialist.”


April Dela Cruz was awarded the Essential Piece of the Puzzle during the October ASI employee assembly. As a part of ASI’s commitment to uplifting customer service, each month all full-time staff participates and votes in this monthly employee of the month program.