Essential Piece of the Puzzle
Only a handful of ASI staff can boast the years of experience that Aaron Elimelech has, and his commitment to creating an environment of support and growth at ASI Communications is undeniable. Beginning as a student assistant in 1998, Aaron has over 20 years of experience working at what is now ASI Comm. While its values are mostly the same, he has been at the forefront of many changes within the department.
When Aaron was hired as marketing coordinator in 2003, the design department of ASI was known as “Planet Graphics,” and designers were spread across countless subdivisions of ASI.
“Students were confused about what ASI was and what services we provided,” Aaron recalled. “Aside from quality-control issues, there were over 15 logos going out at once, all from the same place - we really needed consistency.”
With the help of his fellow staff, including Sylvana Cicero, the current director of the USU and SRWC, Aaron spearheaded the consolidation of ASI’s design and communications resources to form ASI Communications. Since its official creation in 2006, ASI Communications has been a leader on campus for designs, branding, marketing and more.
“It’s been incredible to see the changes we’ve made in the past couple of decades,” Aaron said. “The most important decision was to turn the cameras around and feature the students behind the work. Prioritizing students and showcasing their talents is a huge part of who we are.”
Aaron’s passion for working with students is an essential part of his character, and he considers himself more of a mentor than a boss to the students in his department. The students most certainly agree.
“If I wasn’t doing this, I would be a teacher,” he remarked. “Working with students gives me energy, and seeing their progress over the years is beyond rewarding.”
Seeing that development is Aaron’s favorite part about working at ASI. He remembers the support he felt as a student assistant, and providing that same feeling for students is his way of giving back.
“It’s all about seeing students go from A to Z,” he said. “Most students start out shy, but seeing them open up and go from quiet to confident – from followers to leaders – is really a testament to this organization’s importance.”
Aaron Elimelech was awarded the Essential Piece of the Puzzle during the October 2019 ASI employee assembly. As a part of ASI’s commitment to uplifting customer service, each month all full-time staff participates and votes in this monthly employee of the month program.