Who We Are
Student Auxiliary Enterprises is the shared services organization of Associated Students, Inc. (ASI) and Beach Shops at California State University, Long Beach. For more than 70 years, these two nonprofit organizations have supported students and the campus community through programs, services, and resources that enhance academic, social, and personal success.
In 2022, ASI and Beach Shops established a formal shared services collaboration to combine expertise, streamline operations, and reduce costs while maintaining their independent missions. This collaborative model promotes cooperation, efficiency, and long-term financial sustainability, ensuring that both auxiliaries continue serving students for years to come.
Our Approach
Student Auxiliary Enterprises operates under a shared management model that brings together integrated teams to align strategies and foster effective communication across both organizations:
- Senior Leadership Team
- Human Resources
- Financial Management
- Facilities
- Information Technology
- Communications
This unified approach allows both auxiliaries to maximize resources, improve services, and strengthen governance.
Our Impact
Student Auxiliary Enterprises plays a vital role in student life at CSULB:
- Over 700 Student Assistants
- Over 200 Full-time and Part-time Staff
- Over $2 million annually in scholarships, grants, event funding, and direct student support
- Miles Nevin – Associate Vice President & Executive Director
- Sonny Ciampa – ASI President, 2025–26
Follow us
For more information, visit asicsulb.org and csulb.edu/beach-shops .
asicsulb.org
csulb.edu/beach-shops
Committed to the principle of student self-determination in the shared governance of the university, the Associated Students of CSULB seeks to facilitate the achievement of students’ educational objectives and life goals through programs, services, and facilities that advocate student needs and interests, compel student representation in campus decision making and provide students with resources that they identify as necessary for their intellectual, social and physical development.
About ASI
Associated Students, Inc. Students automatically become members of ASI when they pay their mandatory student fees at the time of registration. Services provided by ASI to the CSULB community include the University Student Union, the Isabel Patterson Child Development Center, and the Student Recreation & Wellness Center. ASI also funds various scholarships, major and minor campus events and programs, and supports a robust student-run media division which includes a weekly newspaper, TV station and state-of-the-art radio station.
ASI has a rich history of strong student leaders and executive officers who have been at the forefront of many university milestones. From the building of the University Student Union and Student Recreation & Wellness Center, to advocating for the 24-hour opening of the University Library during finals and the development of the first Disabled Student Services center on campus, ASI has been proud to be an important part of CSULB’s history.
For a corporate overview, visit our press and corporate information webpage at asicsulb.org/press.
ASI History
Associated Students
June 15, 1956, the Associated Student Body formally incorporated under the new name ‘Associated Students of Long Beach State College
1956The beginning
Soroptimist House is constructed and donated to Associated Students for use by student organizations. It serves as the first “college union” for the campus.
1957Student body center
Students approve a fee referendum to finance the construction and operation of a “student body center”, later named the “University Student Union” through another student referendum.
1965Recycling
First recycling program started with funding from Associated Students.
1970Building USU
Construction of the University Student Union building is completed.
1971Roots of CDC
Associated Students begins providing childcare for children of students at the local YMCA. Program later moves to the Soroptimist House.
1971CDC Opens
Isabel Patterson Child Development Center opens.
1975Recycling Center
The Recycling Center facility built with funding from Associated Students and the City of Long Beach.
1976News Paper
The Long Beach Union newspaper begins publication.
1977CDC Grows
The Isabel Patterson Child Development Center expands. Construction of the “Dome” and an office building are completed.
1986CDC Grows
The Isabel Patterson Child Development Center’s Infant/Toddler facility is completed.
1994Fee Referendum
Students approve a fee referendum to finance the renovation and expansion of University Student Union
1995The NEW USU
The $17M USU Improvement Project is completed, providing an additional 24,000 square feet to the facility.
1998K-Beach radio
K-Beach radio makes its first broadcast.
1998Beach Pride
The “Beach Pride” referendum is approved, providing over $1 million in student funds for CSULB Athletics.
2000Intramural Sports
Intramural Sports Program becomes part of Associated Students and is later renamed "Intramural Sports and Wellness"
2004New CDC
The "Dome" building of the Isabel Patterson Child Development Center is demolished and replaced with a new school-age program facility
2006New Fee Referendum
Students approve a fee referendum to finance the construction and operation of a new Student Recreation and Wellness Center set to open in 2010.
2007SRWC Opening
Grand Opening of the Student Recreation & Wellness Center
2010Beach Pantry Opening
Grand Opening of the Beach Pantry
2016ASI Pushes to Change LBSU Mascot
ASI President Jara and Vice President Almahdi worked closely with administration throughout 2018 and 2019 to change the mascot. Having received more than 350 concept submissions, nearly 13,000 votes from the greater community, and nearly 11,000 votes from the student body -- ultimately ASI recommended “Shark” as the final mascot concept, later ratified by President Jane C. Conoley.
May 2019
